Bookswim: the Netflix of books?

Since 98, Netflix has become the king of online DVD services by allowing people to rent DVDs through the mail for a fixed monthly fee. Now, a service called Bookswim is hoping to become the "Netflix of books". Apparently they'll deliver your top five books to your door as long as you keep paying your monthly bill. Interesting concept, except don't people already borrow books from libraries? Like for free?

More here.

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